Yahoo to shake up ad revenue model

Source: Technology Digital

Date :25/06/2007 08:46:33

Yahoo is to change the way it sells advertising in the US in an effort to help revive the business.

Yahoo is to change the way it sells advertising in the US in an effort to help revive the business.

The overhaul follows last week's executive overhaul in which Yahoo co-founder Jerry Yang replaced Terry Semel as chief executive.

The firm is to merge its display and web search advertising operations.

Yahoo said the shake-up would better position it to sell ads across different formats.

A week ago co-founder Jerry Yang replaced Mr Semel as chief executive at a difficult time for the business, which has more than 500 million users worldwide.

Yahoo has been losing ground to chief rival Google and has also been slow to react the popularity of social networking sites such as Facebook and MySpace.

The company has been hit by a sharp fall in profits in the first quarter and said recently that weak display ad revenues would impact on second quarter results.

Yahoo’s chief sales officer in the US, Wenda Millard, has also left the company.

June 25 2007