As a family business, Bell Homes, formerly KW Bell Group Ltd, tries to maintain its focus on its community and values. ExecUK looks at the company’s impressive development.
Written by Lucy Mowatt and Produced by Nicholas Davies
As the MD of the company, Ashley Drew has seen Bell Homes evolve into a successful business which has seen year-on-year growth for the past five years.
He has been employed by KW Bell & Son Ltd since the 1970s and has always worked in the construction sector.
At the start of his career, Drew worked for Westbury Homes, a development company for which Keith Bell, the founder of Bell Homes, was working for as a contractor.
“My first office was shared with two other people in a converted coal shed on the side of a garage. It was very humble,” he says, but the company has grown, keeping those beginnings in mind.
‘Controlled expansion’
He explains that the company’s focus has remained largely unaltered, in spite of the name change; he feels that the company is working towards “controlled expansion” and is doing so in line with a positive trend in the market. The company is open-minded about the projects it undertakes and its expertise, providing that it will result in a return on investment.
Bell Homes is the outcome of a marketing project, which began twelve to 18 months ago.
It was decided that the company’s image was dated and needed to be modernised. “We called in professionals to help us with that. We used Lines group in Cheltenham, and the current brand is what we arrived at,” Ashley Drew explains…
To read the full Bell Homes case study, click here
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