Rapid increase for online advertising

Source: Technology Digital

Date :12/07/2007 09:52:32

A study shows that the annual value of pan-European online advertising is set to reach £11 billion by 2012.

The report by research body Forrester said online adverts would leap to 18 percent of market share, up from its current figure of 9 percent.

It said 52 percent of people were now regularly online, spending more time doing so than watching television.

The research group said that European internet users now spend 14.3 hours a week online, compared with 11.3 hours watching TV, and 4.4 hours reading newspapers or magazines.

As a result of this increased internet usage, 36 percent of people who go online said they spent less time looking at the television as a result.

Search engines are expected to continue dominating online advertising spend, followed by display advertisements and e-mails.

July 12 2007