Farécla looks to grow by expanding product portfolio

Source: Manufacturing Digital

Date :07/05/2008 10:28:03

With a strategy to expand both its product portfolio and global reach, Farécla is a company that has a busy year ahead. Exec finds out more.

Written by Lucy Mowatt and Produced by Ben Weaver

Since it took on a new MD (Andy Ducker) Farécla has been given the remit to grow its business and product portfolio. In line with that, it has developed in new markets and expanded its reach. Elizabeth Lown, the company’s new Operations Manager and Jason Payne, Head of Marketing, explain to Exec how the company has grown since it was set up in Ware, Hertfordshire in 1934.

“The principal market that Farécla has been in for about 50 years is the car refinish market, which is intrinsically a very slow, flat market in many areas of the world. Being such a dominant player in that market, it obviously made a lot of sense strategically to look at where else we could apply our expertise in terms of market opportunity and value chain,” Jason explains, talking of the decision to encourage growth.

Having looked to see where else it could apply its expertise, Farécla now offers compounds and applicators to private customers as well as OEMs and the marine industry. In terms of supply chain, this has led to evaluating direct supply opportunities to end users where appropriate.

Business Improvement

Although there have been significant changes in terms of product range, Farécla is still a privately owned, family company, which is very much reflected in the treatment of its employees. Its current workforce is made up of 70 people, although this figure is expected to increase by at least ten more people in 2008.

“One of the advantages of the size of this company and the ownership structure, in terms of being a private limited company…

May 07, 2008