Advertisers spend more on outdoor adverts than radio and TV

Source: Exec Digital UK

Date :21/05/2007 15:14:49

According to new research advertisers spent more on outdoor adverts than radio and TV, apart from the internet, which was the largest gainer.

The money spent on UK television adverts fell last year for the first time since 2001.

In 2005 advertising spend declined 4.7 percent with levels to £5 billion, but still accounted for the second largest advertising medium after the press.

According to the Advertising Association, the printed press sector also suffered a 3 percent drop in spend.

UK spending on internet adverts topped 10 percent of the total for the first time.

Guy Phillipson, chief executive of the Internet Advertising Bureau, the trade association for the internet marketing industry said: "I believe online spend could overtake TV within the next three to four years.”

The figures to be published next month in the AA's Advertising Statistics Yearbook 2007 show advertising spend in the UK exceeded £19 billion, up 1 percent from the year before.

Spend on Outdoor advertising increased 4 percent to £1 billion, beating radio which dropped 8 percent while online surged 48 percent to £2 billion, 11 percent of total expenditure.

May 21 2007